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Department for Communities and Social Inclusion

New campaign highlights the repetitive nature of problem gambling


South Australians are being encouraged to consider the repetitive and potentially addictive nature of their gambling in a new advertising campaign that has been rolled out across the state.

The 'Eat, Sleep, Bet, Repeat?' campaign uses simple and clear messages and imagery to encourage problem gamblers to break their gambling cycle and seek help.

The campaign includes advertising inside gambling venues, radio commercials as well as in public spaces including on buses and bus stops.

Gambling is a popular pastime in Australia, however for some people it can lead to problems.

Anyone who thinks they or someone they loves has a gambling problem, or is at risk of developing one, should visit or call the Gambling Helpline on 1800 858 858.


The 'Eat Sleep Bet Repeat?' advertising campaign follows earlier responsible gambling awareness campaigns, including the State Government's 'Gambling too much' and 'Stay on Track' campaigns.

The ESBR campaign highlights the risk of gambling addiction, the repetitive nature of problem gambling, and the help services available.

It also invites people to self-assess their behaviours and to seek help if they need it.

Communities and Social Inclusion Minister Zoe Bettison said:

Many South Australians enjoy gambling responsibly. However, some people do develop a gambling problem. Gambling can be as addictive as drugs and alcohol.

For problem gamblers, life can be a repetitive cycle of eat, sleep, bet, and repeat. This new campaign encourages gamblers to think about their behaviour and seek help if they need it.

If you don't take control of your betting, it can take control of you and spiral into a problem.

There is no shame in seeking help. It is a brave decision, not a sign of weakness.

If you or a loved one has, or is at risk of developing, a gambling problem, please use the free and confidential help services available.

You can get help by visiting or by calling the Gambling Helpline on 1800 858 858.

State Government of South Australia © Copyright DHS .

Provided by:
SA Department for Human Services
Last Updated:
05 Jul 2018
Printed on:
20 Nov 2018
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