Department of Human Services

Continuing efforts to stop domestic violence before it starts


Stop Violence Against Women Graphic

Continuing efforts to stop domestic violence before it starts

The next phase of the groundbreaking Stop it at the Start advertising campaign to reduce violence against women and their children begins on Sunday 7 October.

Jointly funded by the Australian, state and territory governments, the new campaign encourages all adults – parents, family members, teachers, coaches, employers, community leaders and other role models – to think about the impact of what they say and do in front of young people and talk to them about respect.

The new campaign was launched on Wednesday 3 October in Adelaide during the COAG National Summit on Reducing Violence Against Women and Their Children. The first phase of the campaign was very successful with thought provoking ads showing children normalising violence and disrespect against women. Research has shown that more than two-thirds of adults who saw that campaign took action and many changed some of their deeply held attitudes.

The new messages will run on television, online video, cinema, outdoor, digital, social media, radio and newspapers.  Online tools and resources will be available to help parents and others to model positive behaviours and have conversations with the young people in their lives. Visit for more information about the campaign.

One in four women have experienced physical or sexual violence by a current or former partner since the age of 15. The Australian Institute of Health and Welfare reported that on average, almost eight women were hospitalised each day in 2014-15 from assaults by current or former spouses or domestic partners. If you or someone you know is impacted by sexual assault, domestic or family violence, call 1800RESPECT on 1800 737 732 or visit

Page last updated : 29 Oct 2018

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