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36ers and Giants join Adelaide United in saying no to sports betting by stating we’re Here For The Game


Two more South Australian sport clubs have joined the State Government’s campaign to challenge the normalisation of gambling in sport. Basketball’s Adelaide 36ers and baseball’s Adelaide Giants are lining up next to the Adelaide United Football Club to encourage their fans to be ‘Here for the Game’.

The SA Government launched the Here for the Game campaign last year by teaming up with Adelaide’s own three-time FFA Cup Champions, Adelaide United. Partnerships with the 36ers and the Giants will continue over the next three years.

The campaign includes helpful resources such as a how-to guide on talking to children about the risks of gambling, which will help parents to start a conversation with their kids.

Sports betting growing fast

Sports betting is increasingly creeping into our everyday lives and has become the fastest-growing form of gambling in South Australia.

Here For The Game forms part of a broader prevention initiative to raise awareness and educate the community about the risks attached to sports betting and ways to keep themselves safe. The advertising campaign challenges cultural norms around sport and gambling in the community. It encourages young people, their parents and peers to focus on the positive aspects of sport, such as the atmosphere and memories it creates, rather than gambling during sporting events.

36ers proud to take a stand

According to Nic Barbato, CEO of the Adelaide 36ers, the club is proud to be taking this stand against sports betting.

“We look forward to spreading the message among our fans and the wider South Australian community that you don’t have to place bets to enjoy our games – quite the opposite, come and be a part of the action.”

Adelaide Giants committed to being a positive force

Nathan Davison, GM (Baseball) of the Adelaide Giants, agrees.

“A baseball game is a really hard place to have a bad time at … it’s one of the most engaging, nuanced sports on the planet. We’re committed to being a positive force in our community and we’re confident baseball is a sport that doesn’t need gambling for people to have fun. The Giants are proud to partner with the fantastic initiatives of Here for the Game and demonstrate leadership in our community,” says Nathan.

Adelaide United fans overwhelmingly supportive

Last year the Here For The Game campaign had excellent audience reach with over 9 million people interacting with the campaign during its 27-week run across a range of media platforms. A survey of Adelaide United fans found strong support for the club’s decision to say no to sports betting sponsorship and promote the benefits of sports without gambling.

Nathan Kosmina, CEO of Adelaide United Football Club, says joining the Here For The Game campaign was one of the best decisions they could have made as a club.

“It fits with our values as a safe, family-friendly and community-minded club who wants to set positive and healthy behaviour trends. We have had overwhelming support from our fans, with especially parents commenting on how proud they are of the club in saying no to sports betting sponsorships and advertising.”

This year's campaign

This year’s advertising campaign will include on-ground, television, radio, outdoor, online, and social media ads featuring player ambassadors from all three clubs: Craig Goodwin, Dylan Holmes and Bernardo Oliveira (AUFC), Mitch McCarron and Sunday Dech (36ers) and Jordan McArdle (Giants).

The announcement was made during Gambling Harm Awareness Week 2022 (27 November to 4 December 2022) which also saw the Office for Problem Gambling launching the following initiatives:

  • a partnership with the Alcohol and Drug Foundation, valued at $1.1M over three years, to trial the expansion of their highly successful and national ‘Good Sports Clubs’ program to include gambling harm awareness activities
  • the development of a framework to monitor and evaluate the success of the Minimising Gambling Harm in South Australia Investment Plan 2021–2026
  • a strategic research agenda to build evidence of what works to minimise gambling harm, encourage more research in the field, test novel intervention ideas and inform policy and regulatory actions. Funding for research projects will be available in 2022-23 and to find out more head to the Office for Problem Gambling website.

If you or someone you know is experiencing gambling harm

Phone 1800 858 858
Visit the Gambling Helpline website.

You can find more information on the campaign (and gambling help) on these websites:

Page last updated : 02 Dec 2022

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