A campaign to help South Australians spot the early signs of gambling harm

A campaign to help South Australians spot the early signs of gambling harm


It’s not always easy to spot the early signs of gambling harm. A new advertising campaign, launched during Gambling Harm Awareness Week by the Office for Problem Gambling (OPG), aims to change that.

Using insights from lived experience, ‘Gambling Harm Ahead’ was developed to highlight the early signs of gambling harm. Inspired by road sign iconography and stylised in bright neon colours usually associated with gambling venues, the key messages of Chasing Losses, Borrowing to Bet, Gambling Alone and Financial Stress aim to attract the audience’s attention, educate people on identifying the signs of gambling harm early and remind them that help is nearby if needed.

‘Gambling Harm Ahead’ is a digital and radio campaign that will have a strong presence on digital platforms such as Facebook, Instagram, X and YouTube as well as metro and regional radio.

Gambling Help Services are encouraged to promote ‘Gambling Harm Ahead’ during the week via a number of available resources on the newly created ‘GHAW Resources Hub’.

Gambling Harm Awareness Week 2023 runs from 16 October to 22 October 2023.

‘Gambling Harm Ahead’ will continue after Gambling Harm Awareness Week to maintain interest and awareness and will conclude on 4 November 2023. For examples of what the ad campaign looks and sounds like, please visit problemgambling.sa.gov.au.

The campaign will be formally launched by the Minister for Human Services, the Hon. Nat Cook MP during GHAW 2023.

Page last updated 17 October 2023