Department of Human Services

Dignity in Care Principles

Definition of dignity

Dignity is concerned with how people feel, think and behave in relation to the value of themselves and others: To treat someone with dignity is to treat them in a way that is respectful of them and as valued individuals. In a care situation, dignity may be promoted or lessened by physical environment, organisational cultures, attitudes and behaviour of the care team or others. When dignity is present, people feel in control, valued, confident, comfortable and able to make decisions for themselves.

The 10 Dignity Principles

  1. Zero tolerance of all forms of abuse.
  2. Support people with the same respect you would want for yourself or a member of your family.
  3. Treat each person as an individual by offering a personalised service.
  4. Enable people to maintain the maximum possible level of independence, choice and control.
  5. Listen to and support people to express their needs and wants.
  6. Respect people's privacy.
  7. Ensure people feel able to complain without fear of retribution.
  8. Engage with family members and carers as care partners.
  9. Assist people to maintain confidence and positive self-esteem.
  10. Act to alleviate people's loneliness and isolation.

Printable A4 Dignity in Care principles poster

Dignity in Care poster (PDF 211.2 KB) 

Dignity in Care poster (DOCX 183.8 KB)

Dignity Champions

Dignity champions believe ensuring dignity and respect for people using care services is worth pursuing.

To dignity champions, being treated with dignity isn't an optional extra – it's a basic human right.

Champions assert that it is not enough that care services are efficient; they must be compassionate too.

Champions strive to work in partnership with care providers to improve the quality of all services.

Role of a champion

Dignity champions:

  • stand up to disrespectful behaviour
  • act as a role model by treating people with respect
  • speak up about dignity to improve services
  • influence and inform other staff.

A dignity in care champions' roles will vary according to their knowledge and the type of work in which they are involved. There are many small things a champion can do to have a big positive effect on people's lives. Champions can choose how active they want to be, and there are no requirements that need to be met. Simply providing feedback on good or bad care with a note to staff, for example, is being active in the role of a dignity champion.

In-service training provides workplace champions with the knowledge and skills to guide others in promoting the 10 Dignity in Care principles within their area.

Further information

Email if you would like to become a champion or need further information.

Page last updated : 21 Apr 2021

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